» Harness the Internet to Boost Equipment Sales
Consumers are very interested in saving energy, but fewer of them are willing and able to spend on new equipment, and those who can are more selective than they used to be. The challenges are enormous, but companies that can offer better value and convenience while raising their visibility have a great opportunity to connect with serious shoppers and win more business.
» Get Sticky! Don't Take Chances on Customer Retention
When you're trying to solve your most important problems, it helps to reach for the best tools. In the plumbing business, nothing promotes profitability more than a high customer retention rate and strong sales within the customer base.
» If the Opportunity Is There, Move Boldly
Many plumbers use air conditioning sales and service to improve their revenues and keep competitors out of their customers' homes, but success varies widely from company to company.
» Convert New Customers to Long-Term Accounts
Recruitment of new customers is essential to the success of most plumbing companies, but getting new arrivals through the door is only the first step. To achieve meaningful growth that lasts, a company must excel at converting new customers into productive, long-term accounts.
» Satisfy Your Customers With Paperless Billing Option
As competition for plumbing customers grows fiercer every year, dealers need to do more to make their companies attractive. One area where a company can differentiate itself and gain an edge in recruitment and retention is online services such as paperless billing.
» Let Your Customers Do the Talking
When it comes to making your company attractive, a little praise can go a long way. Consumers like to be reassured before making an important buying decision, and a few flattering words from your customers can help them feel safe entrusting you with their plumbing service.
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