Case Study: Bill Insert

The Issue: Our client was expanding its heating and cooling business to include other services such as plumbing and solar solutions, and needed to promote this new division.

The Solution: PriMedia created an insert that could be enclosed with the company's fuel bills. The bill insert emphasized that customers could trust the company's expert, licensed and bonded professionals to successfully tackle any plumbing job big or small. The insert stressed the added value of this new division; that customers would not to look elsewhere for a plumbing provider.

Information on the company's plumbing services was also featured in its general sales brochure, sales kit, service contract and on its website.

The Result: These bright, engaging and informative bill inserts increased the client's visibility as a full service comfort provider.