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Case Studies »

Case Study: Web Site

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The Issue: Our client, a major North American plumbing, heating and cooling association, wanted to increase its web presence among contractors (both members and non-members) as well as consumers.

The Solution: PriMedia created a robust website including updated events listings, "find a member" section, video downloads, a “tip of the day” and a secure member area. The site also contains a video personality representing the company, who guides visitors through the website’s various features.

The Result: The website is the foundation of the association's outreach, attracting hundreds to its professional development courses, coaching and consulting services.

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